Bulgari just gave its Aluminium collection two new summer dial colors. The Ice Blue (ref. 104309) and White (ref. 104335) join the lineup at 40mm, keeping the collection's signature sandblasted case and integrated rubber strap while refreshing the dial palette for 2026.
AI disclosure: the watch images in this article were generated with AI tools, grounded on real reference photography of these references, to illustrate details described in the reporting below. All specs and pricing are sourced from Bulgari and first-look editorial coverage, not invented.
The short answer: both watches share a 40mm sandblasted aluminium case with a titanium caseback and crown, the Caliber B77 (a Sellita SW300 base), 100m water resistance, and a $3,600 retail price. The Ice Blue is limited to 500 pieces. The White is not limited at all.
The White (left) and Ice Blue (right) share the same case and bracelet construction, differing only in dial color and production limits.
What's Actually New Here
The Aluminium line has been part of Bulgari's catalog since 1998, revived with upgraded specs in 2020. These two references aren't a redesign, they're a seasonal dial refresh on a case that already works.
The Case and Bracelet
Both watches use a 40mm sandblasted aerospace-grade aluminium case, 9.4mm thick, with a titanium caseback and crown for added durability where it matters most. The bezel carries Bulgari's engraved "BVLGARI BVLGARI" repeating text, a design signature since the line launched. Water resistance sits at 100m, enough for swimming and casual water exposure but not a dedicated dive watch spec.
The white integrated rubber strap uses sandblasted aluminium center links, keeping the whole package light on the wrist.
The integrated white rubber strap uses sandblasted aluminium center links rather than a solid metal bracelet, which keeps the watch genuinely light. That's the actual selling point of this collection: an integrated-bracelet sport watch you don't feel on your wrist by hour six.
Two Dial Executions
The Ice Blue gets a sun-brushed dial with blue-painted indices and hands carrying Super-LumiNova tips, plus a bright red lacquered seconds hand with a small red counterweight circle. It's the more overtly summer-coded of the two.
The red seconds hand and counterweight are the Ice Blue's signature detail, a small but deliberate contrast against the cool dial tone.
The White uses an opaline finish with rhodium-plated indices and hands, a more restrained execution that reads closer to the line's original 1998 look. Both dials carry a date aperture at 3 o'clock and the "BVLGARI ALUMINIUM" text in the standard house layout.
Specs at a Glance
| Spec | Detail |
|---|---|
| References | 104309 (Ice Blue), 104335 (White) |
| Case | 40mm sandblasted aluminium, titanium caseback and crown |
| Thickness | 9.4mm |
| Movement | Caliber B77 (Sellita SW300 base) |
| Frequency | 28,800 vph (4Hz) |
| Power reserve | 42 hours |
| Water resistance | 100m |
| Production | Ice Blue: 500 pieces. White: unlimited |
| Price | $3,600 USD (EUR 3,700) |
Should a Pre-Owned Buyer Care
At $3,600 retail, the Aluminium sits well under holy trinity integrated-bracelet pricing, which is exactly the point. It's not competing with a Royal Oak or Nautilus on prestige. It's competing on being a genuinely wearable, water-friendly sport watch you don't worry about at the beach.
At 40mm and under 10mm thick, the White wears close to the wrist without feeling insubstantial.
The Ice Blue's 500-piece limit gives it a modest scarcity story worth watching on the secondary market over the next year or two. The White, unlimited and less flashy, is more likely to hold its retail-adjacent value simply because supply won't dry up the way a numbered edition can.
The Ice Blue's limited run of 500 pieces is worth watching if you're tracking early aftermarket demand.
FAQ
What movement does the Bulgari Aluminium Ice Blue and White use?
The Caliber B77, based on a Sellita SW300, running at 28,800 vph with a 42-hour power reserve.
How many Bulgari Aluminium Ice Blue watches were made?
The Ice Blue, reference 104309, is limited to 500 pieces. The White, reference 104335, has no stated production limit.
What is the case size of the new Bulgari Aluminium models?
40mm in diameter and 9.4mm thick, with a sandblasted aluminium case and titanium caseback and crown.
How much does the Bulgari Aluminium cost in 2026?
$3,600 USD (EUR 3,700) at retail for both the Ice Blue and White references.
Is the Bulgari Aluminium a dive watch?
No. It carries 100m water resistance, suitable for swimming and everyday water exposure, but it isn't built or rated as a dedicated dive watch.